A logo for Connor Mclean, a Sydney-based videographer working under the moniker 'The Last Addition'. His music videos are clean, straight to the point, and no frills - traits that needed to be encapsulated in the logo. His heavy involvement with the Australian hip-hop circuit was another aspect of his branding that needed to shine through. Borrowing minimalist imagery from urban streetwear helped to achieve the essence of underground culture whilst keeping the visuals sharp and tidy.
THE LAST ADDITION