A brand identity project for Newset, a Melbourne-based entertainment company focusing on artist management and curating local events.
Project Goals
The aim was to equip Newset with a striking visual identity that reflected their mission - to bring energy, playfulness, and optimism to the Australian underground music scene. It was important for Newset to pay homage to the past whilst still maintaining a firm future-oriented outlook. As a result, the art direction was heavily inspired by 1980s and 90s underground rave aesthetics but invigorated with a more sleek, minimal, futuristic flavour.
"It was a pleasure working with Jon. He really understood the vision I had for my logo and brought it to life. He was very professional and easygoing throughout the whole process. He gets the job done in a timely manner - even though I wasn't in a rush, I was able to get the designs done quickly. I'm definitely recommending his services to anyone I come across. Looking forward to working with Jon again."