A logo for Maxed Out Rentals, a film equipment rental company based in Sydney, Australia. The main idea behind the logomark was to portray an ambiguous piece of equipment - something alluding to a battery or studio light but not explicitly either of them. The lightning bolt, coupled with the logo's overall slant lends the brand a fast-paced and energetic visual personality.
Maxed Out Rentals is the sister company to the iconic Sydney film studio Maxed Out Films so the original orange, white, and black colour palette was carried forward to tie both brands together.
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