A brand identity project for Langton Roofing and Construction Australia (LRCA), a Sydney-based construction firm that contracts to large Tier 1 building companies in New South Wales.
Project Goals
LRCA's original branding had begun to show it's age as the company grew. The firm didn't feel confident that their branding effectively conveyed their expertise and integrity during the contracting tender process for large-scale projects. A sharper, simpler and more modern approach was sought in order to tighten up the brand's image and position them as a competent, efficient and adaptable contractor capable of delivering beyond expectations.