An icon for a fictional iPhone cleanup app that removes duplicate contacts and images. The icons for almost every existing app in the space revolve around cleaning imagery such as brushes, buckets, mops, and dusters. Kondo's developers decided that a fresh approach was needed in order to poke their heads above the crowd. It was important to convey sleekness and ease of use whilst communicating a sense of freedom. The icon plays upon the idea of a balloon floating away from imprisonment, almost as if your phone will feel lighter after a good cleanup.