A logo for eBusiness Software Services, a tech startup offering API software for accounting industry. The horizontal bars in the logomark represent organisation, efficiency, and speed - services which ESS aims to deliver to it's client base.
Colour gradients add to the feeling of speed and efficiency in the logo. Reckless use of gradients can dull the effectiveness of logos when they are are converted to flat colour and/or single colour format. As such, care was taken to use the gradients to enhance the logo, not as a central design element.
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