A brand identity project for Easyland, a soon-to-be launched search engine connecting Australian land owners with property developers.
Project Goals
Easyland positions itself as a modern, easy-going and approachable company within an industry that is often perceived as deceitful and complex. One of the brand's core pillars is educating landowners about development. The brand identity needed to portray the company as an organised and efficient entity that is able to guide owners smoothly through the convoluted process of selling land.