CC/25 - Measured Irreverence (SS19)

Jon Wheeler

 White, purple, black, grey, and blue tshirts

This collection is a little trip down memory lane. Inspiration struck one night when my mates and I were sitting around, reminiscing on all the delinquent behaviour that accompanied high school life. Looking back, I’ve realised that a healthy dose of measured irreverence went a long way in navigating that confusing phase of life commonly known as teenagehood. In hindsight, you realise how much you can actually get away with when you’re still a little punk in school with no responsibilities. Knowing that now makes me wonder whether I should have pushed the limits even more, but at the same time, maybe that’s how the journey down a less desirable road begins. Anyhow, one thing is for certain - those memories won’t be forgotten any time soon.

Three men wearing tshirts

The Measured Irreverence collection draws inspiration from some of the extra-curricular activities my associates and I engaged in throughout high school. It didn’t take long for us to learn that throwing fruit out bus windows at other cars provided significantly higher entertainment value than sitting in your seat like a normal person. It was also discovered early on that every wall looks suspiciously like a blank canvas when you’ve got a Posca paint marker in your hand. Astounding revelations to be having when you’re twelve or thirteen years old, really. Perhaps you may have experienced similar epiphanies back in the day. If you dig a little deeper, you’ll find that each design is rooted in a story about teenagehood, and ultimately, growing up. I think there’s a little ratbag inside all of us. Whilst you might not let it out as much as you used to, don’t imprison it forever. Bring it out on occasion. There’s a good chance it won’t kill you, and honestly, that’s good enough.

Three men wearing tshirts

Every design on every shirt was printed entirely by hand on my dining room table. Printing a single design on a few shirts is relatively straightforward, but boy does it take considerably more effort to print several designs across several shirts. That was the goal I set myself this time around - to ramp up the difficulty and push myself to get it done. Like most big plans, it seemed very daunting in the beginning. I often stopped and wondered if I’d be able to do it, but I’ve learned that this overwhelming feeling arises when there’s a lack of clarity and direction. It’s absolutely essential to break down any big project into manageable tasks, arranging them in chronological order. See each step to its conclusion, then move on to the next. Don’t fall into the trap of attempting several steps at once, because you’ll clutter your brain and become sidetracked. If this means adding less to your ‘To Do’ list every week, then so be it. Do whatever you can to stay focused on the current task at hand. If you’ve broken everything into bite-sized pieces and mapped out a logical path, no single job will be too overwhelming. This way, you’ll pick up good steam as you tick things off one by one. Small wins motivate you, and this in turn fuels your next step. One foot in front of the other, and you’ll be there before you know it.

This collection was printed using Permaset water-based fabric inks. The tees are made from 100% heavyweight cotton jersey, weighing in at a hefty 220gsm. The collars are reinforced with Lycra, meaning they’ll survive years of wear and wash. Quality is of the utmost importance, and it always takes great patience to see it through to the end. As I looked over each finished garment, I feel a great sense of satisfaction knowing that all the struggle and frustration paid off. The process is difficult but the feeling of being able to provide a quality product is something I wouldn’t trade for the world. I hope that you enjoy wearing these garments as much as I did creating them.


To explore the collection, click here.

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